Brasil: Bierzo’s Native Program in Sao Paulo.


Bierzo’s Innovative Storage Association, native to Bierzo, hired Gastronomic + 34 to promote their wineries and wines in Sao Paulo.

Gastronomic + 34 conceptualized, organized and managed the program which presented the wines from the importers, distributors, chefs, sommeliers, journalists and other professionals of Bierzo in Sao Paulo and its area of influence.

The program consisted of events such as a showroom in the prestigious Intercontinental Hotel attended by 150 professionals, a tasting for 40 sommeliers made brilliantly by the Brazilian Association of Sommeliers’ Arthur Azevedo, and several media appearances which allowed for important commercial and informative momentums for Bierzo wines.

With this promotion, wineries who had already been able to enhance their image and importer network in Sao Paulo, and who have not, made contact and opened negotiations for commercial landing in the country.