The Spanish Touch

The Spanish Touch, United States, June 2013.

Gastronomic +34 helped negotiate the agreement between the Bierzo natives and the Wine Spectator for official publication in the newspaper. The advertisement of the Bierzo natives showed that a QR code could link to a mobile app. This application presents information about the DO, the special features of their territory, their vineyards, and their participating wineries and a total of 29 wines present in the American market.