Brasil: Bierzo’s Native Program in Sao Paulo.


Bierzo’s Innovative Storage Association, native to Bierzo, hired Gastronomic + 34 to promote their wineries and wines in Sao Paulo.

Gastronomic + 34 conceptualized, organized and managed the program which presented the wines from the importers, distributors, chefs, sommeliers, journalists and other professionals of Bierzo in Sao Paulo and its area of influence.

The program consisted of events such as a showroom in the prestigious Intercontinental Hotel attended by 150 professionals, a tasting for 40 sommeliers made brilliantly by the Brazilian Association of Sommeliers’ Arthur Azevedo, and several media appearances which allowed for important commercial and informative momentums for Bierzo wines.

With this promotion, wineries who had already been able to enhance their image and importer network in Sao Paulo, and who have not, made contact and opened negotiations for commercial landing in the country.

Client: Autóctona del Bierzo Wine Association

Showroom y Cata Autóctona del Bierzo. São Paulo. Junio 2011

Conceptualizamos y organizamos el evento que sirvió de presentación de los vinos de la asociación Autóctona del Bierzo a distribuidores, importadores, chefs, sumilleres y periodistas y otros profesionales de São Paulo y sus alrededores.

El programa constó de un Showroom al que asistieron 150 profesionales, una cata para 40 sumilleres en la Asociación Brasileña de Sommeliers y apariciones en prensa que supusieron un importante impulso comercial y divulgativo de los vinos del Bierzo.

Patrocinadores y Colaboradores: Asociación Autóctona del Bierzo, Asociación Brasileña de Sommeliers, Síbaris Produçoes Gastronômicas

Cliente: Autóctona del Bierzo